Hong Kong’s Swire Properties and Thailand’s City Realty unveil Upper House branded residences in Bangkok
Introduced in 2008 less than Swire Hotels, the Upper House brand has come to be synonymous with enhanced layout, exceptional service, and understated luxury. Its move into branded houses stands for a milestone in the advancement of the brand name– and a statement of trust in Bangkok’s expanding allure as an international luxury center.
The Wireless Residences by Upper House, a 71-storey tower with 239 units, will offer interiors by PIA Interior and front-of-house services maintained by Upper House.
With its mix of first-rate design, freehold ownership and bespoke hospitality, Upper House Residences Bangkok and The Wireless Residences by Upper House are positioned to redefine luxury living in the Thai capital– establishing a brand-new benchmark for branded residences in Southeast Asia.
City Dynamic– a 60:40 joint venture involving Thai real property builder City Realty and Hong Kong’s Swire Properties– has released Upper House Residences Bangkok and The Wireless Residences by Upper House. The release notes the launching of the world’s very first Upper House-branded residences, extending the renowned hospitality label into the realm of luxury residence living.
Located on the city’s distinguished Wireless Roadway, the two freehold residential high rises are within walking distance of five-star hotels, premier shopping destinations, foreign academies, and embassies. They will also supply scenic views of Lumphini and Benjakitti parks.
Swire Hotels presently operates six Upper House properties across Hong Kong, Mainland China and the United States, consisting of hotels in Hong Kong, Chengdu and Shanghai– the last mentioned two rebranded from The Temple House and The Middle House as part of a combined global brand identity. Five additional Upper House hotels are within development in urban areas all over China and Japan.
Toby Smith, chief commercial specialist of Swire Hotels, illustrates the Bangkok project as “a turning point that heralds a new stage” for the label. “It expands Upper House’s acclaimed hospitality right into residential living and establishes the stage for our next stage of worldwide expansion,” he adds.
The design of the project will certainly be led by Foster + Partners (Thailand) Ltd., whilst Bangkok-based PLandscape will be the landscape designer.
Construction is set to start in April 2025, with finalization targeted for 2030.
Upper House Residences Bangkok will make up a 52-storey tower with 156 units. Interiors will be designed by BAR Studio, whilst wellness amenities will be developed in collaboration with international expert GOCO.
City Dynamic co-managing director Thomas Woolsey claims the cooperation builds on Swire Properties’ legacy of landmark residential developments such as Opus Hong Kong and Eden Singapore. “This exciting development offers buyers the chance to own the next masterpiece in Swire’s portfolio,” he says.
